Hooked: How to Build Habit-Forming Products by Nir Eyal & Ryan Hoover

Author:Nir Eyal & Ryan Hoover [Eyal, Nir & Hoover, Ryan]
Language: eng
Format: epub
Tags: Business, Consumer Behavior
Amazon: B00LMGLXTS
Publisher: Portfolio
Published: 2014-11-04T05:00:00+00:00

[xcvi] As we step into the character’s shoes we experience his or her motivations — including the search for rewards of the tribe, hunt and self. We empathize with characters because they are driven by the same things that drive us.

But if the search to resolve uncertainty is such a powerful tool of engagement, why do we eventually lose interest in the things that once riveted us? Many people have experienced the intense focus of being hooked on a TV series, a great book, a new video game or even the latest gadget. Yet, most of us lose interest in a few days or week’s time. Why does the power of variable rewards seem to fade away?

Perhaps no company in recent memory epitomizes the mercurial nature of variable rewards quite like Zynga, makers of the hit Facebook game FarmVille. In 2009, FarmVille became an unmissable part of the global zeitgeist. The game smashed records as it quickly reached 83.8 million monthly active users by leveraging the Facebook platform to acquire new players.

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